We are excited to share our new YouTube channel, where we will be posting news, interviews and insights of our school as well as Beauty and Aesthetics industry!

In our first video, we will be talking to Michelle – an Aesthetics expert who works at Premier Laser Clinic as well as owns her own business!

Watch a video HERE >>> and don’t forget to Subscribe to our channel! You can read the full interview below too, enjoy!

When I first started out, the qualifications that were needed at the time were Level 2 Beauty and Level 3 Beauty. As time progressed, machines became more advanced. I went on to do my Level 4, my VTCT Level 4 in Aesthetics. And I’m now looking to do my Level 5 and Level 7. Because again, the way the industry changes, becoming more advanced, these qualifications are being needed. So when I first started out in the Aesthetics industry, I started off doing beauty. I was doing your basic massage or manicure, pedicures, and then the technology advanced. So I started to get into IPL, then eventually laser. Over the years, I’ve worked at lots of different clinics.

Why Did You Decide To Work For Premier Laser Clinic?

I’m here now at Premier Laser. My previous clinic offered certain treatments, but here I had more chance to evolve. I had more chance to progress. And again, my last place, I was there for about seven years. And that’s the beauty of this industry. You can chop and change. You can go to different companies because each company has their special thing that attracts you to them. Working in aesthetics is an amazing industry to be in. It’s constantly changing. It’s constantly evolving. It’s constantly improving. So the way the aesthetics were 20 years ago is completely different to how it is today. The technology has really, really improved. The money you can make in the industry is brilliant.

Why Aesthetics Is An Attractive Industry To Be In?

A lot of it’s on commission, so you can make as much money as you want. And again, you have the freedom of movement. So like I said, each company has its own thing that they offer. So again, you can chop and change companies till you find a company that suits you. Also, you do have the ability to do work from home. You have the ability to start up your own business as well. You can work with companies as well as work for your own company – there are so many opportunities and no two years are the same. The industries are constantly evolving, so it never gets boring. You never look back and go, oh, I’ve been doing the same thing for years!

Tell Us About Your Business

I’m currently employed at a clinic as well as have my own business. At the clinic, I specialise in lasers and do skin peels, botox, and dermal fillers at my own business. As you can see, you’ve got the ability and the freedom to do what you want. And like I said, the industry is always changing. There’s so much available to you. So you can always have the opportunity to make more money to put into holidays and so forth, but also to expand your own knowledge, to expand your skills, to learn new things.

How Being Employed At a Clinic and Having Your Own Business Complement Each Other?

Now, when you’re working in a clinic, you are offered lots of training and opportunities, but you may have other interests. So for me, my other interests were injectables. I did do my own training, which I supplemented myself, started up my own business. This means I can cross-reference some of my training. The skills I learned outside, I can introduce those into the business, like selling ideas and cross-selling. Because I know that bit more, it helps boost my job in the clinic.

How To Get Clients And Maintain Them?

Clients are the biggest part of the company. It’s the biggest part of the industry. These are the people that are bringing your money in. Things like social media are very important, word of mouth – helps you build up instant trust. So the best way to get clients and maintain clients is trust. Clients come to you as well as the company’s name. So it’s very important that you look after your clients. You give them the time. You explain everything to them. You don’t make them feel rushed.

How To Stand Out From Your Competition?

There’s lots of competition, especially in a big city like London. You’ve got other practitioners, other companies – there’s always someone out there who says they’re offering something better. Now the way to stand out, maintain, and get new clients is best done by word of mouth and trust. Like I said, people come to you because they trust you.

Another important thing is knowledge. The more you know, the more people are going to trust you. Confidence – the more confident you are, the more you show that you know what you’re talking about, the more clients are going to trust you and recommend you, and the longer they’ll stay with you. Once they finish their course of laser hair removal, you can offer additional treatments, for example course of skin peels or photorejuvenation. There are endless treatments in the aesthetics industry. And once you’ve got that client through the door, they’re yours to keep.

What Do You Enjoy About Your Job The Most?

I’ve been in my job for 24 years. I love my job that much. And what I like is – no two days are the same. Every year is different because the industry is constantly changing. I love my clients and seeing their transformations. When they come in with problems that they want to fix and you see their progress – that’s my favourite thing! You see them improve. You see their confidence boosting and then you see them recommending you. That’s what I love about my job and that’s why I’ve been in the industry for 24 years.

What Would You Advise People That Want To Get Into The Field?

You must get your foundation solid first. You want to start with your level 2. You want to then go on to Level 3. Then you want to go on to your VTCT Level 4 qualification. Make sure your qualifications are recognised. Get yourself into a really good clinic that offers a good basic training program to get you started. If you can, while you’re at college, maybe you can see if you can get any work experience.

But like I said, knowledge is key. Once you’ve completed your Level 3 and 4, don’t think that’s where your knowledge stops, because trust me, it doesn’t. Every year products, industry and technology is changing. Always go out there to look for more information. Look for webinars. Go to the beauty and aesthetics shows. Read all the magazines and like I said get as much experience as you can.

If you want to start your Aesthetics career, we’ve got you covered! contact our team who are always willing to help:

+442039668690, admission@beauty-school.co.uk

A Level 2 facial massage and skincare course provides training in facial massage techniques and skincare procedures. They also dive into a deeper understanding of skincare ingredients, conditions, and treatments, including how to address specific skin concerns such as acne, ageing, or sensitivity. The goal is to provide students with a more comprehensive understanding of facial massage and skincare techniques, enabling them to offer more specialized and effective treatments to clients. To enrol to this course you don’t need any prior experience, apart from a good understanding of English language.

See the diagram 1:


After completing a Level 2 Facial Massage and Skincare course, you may qualify for various jobs in the beauty and wellness industry. Some potential career paths include:

Aesthetician: As an aesthetician, you can work in spas, salons, or skincare clinics, providing a range of facial treatments such as cleansing, exfoliation, facial massage, and mask applications. You may also offer skincare consultations and recommend products for clients.
Spa Therapist: Spa therapists work in spa settings, providing a variety of treatments including facials, massages, body wraps, and aromatherapy. Your training in facial massage and skincare can be a valuable asset in this role.
Skincare Specialist: Skincare specialists focus specifically on providing skincare treatments and advice to clients. With your Level 2 training, you can specialise in facial massage techniques and customise treatments to address specific skin concerns.
Beauty Consultant: Beauty consultants work in retail settings such as beauty counters or cosmetic stores, where they assist customers in selecting skincare products and provide demonstrations of facial massage techniques. Your expertise in skincare and facial massage can help you excel in this role.
Freelance Aesthetician: You may choose to work independently as a freelance aesthetician, offering facial massage and skincare services to clients in their homes or at events. This allows you to have more flexibility in your schedule and potentially higher earning potential.
Product Sales Representative: With your knowledge of skincare products and facial massage techniques, you can pursue a career as a sales representative for skincare brands. You would educate clients about products and demonstrate their benefits, helping to drive sales.

Overall, completing a Level 2 facial massage and skincare course can open up various opportunities in the beauty and wellness industry, allowing you to pursue a fulfilling career helping clients look and feel their best.

For those who want to not only learn the fundamentals of facials and skincare but expand their knowledge with mechanical and electrical face treatments, earn more and secure better job positions, Level 2 and 3 Combined Facials and Skin Care Course is the answer. Please see the modules covered in the Diagram 2:


Completing a Level 2 and Level 3 Combined Facials and Skincare course equips you with an advanced skill set in facial treatments, skincare techniques, and client consultation. With this comprehensive training, you can pursue various rewarding career paths in the beauty and wellness industry. Some potential job opportunities include:

Senior Aesthetician: With your advanced knowledge and skills in facials and skin care, you may qualify for senior aesthetician positions in high-end spas, wellness centres, or skincare clinics. In this role, you would perform a wide range of facial treatments, supervise junior aestheticians, and provide expert skincare advice to clients.
Spa Manager: Your combined Level 2 and Level 3 training can prepare you for managerial roles in spas or salons. As a spa manager, you would oversee daily operations, manage staff, develop treatment protocols, and ensure high-quality client experiences. Your expertise in facials and skincare would be instrumental in maintaining the spa’s reputation for excellence.
Clinical Aesthetician: Clinical aestheticians work in medical spas or dermatology offices, providing advanced skincare treatments to address specific skin concerns such as acne, hyperpigmentation, or ageing. Your Level 3 training may include knowledge of advanced skincare technologies and treatments, making you well-suited for this specialized role.
Skincare Educator: With your in-depth understanding of facials and skincare techniques, you can pursue a career as a skincare educator or trainer. You could work for beauty schools, training academies, or skincare brands, teaching aspiring aestheticians the latest techniques and industry trends.
Skincare Consultant: Skincare consultants work in retail settings, helping customers select skincare products and develop personalized skincare routines. Your combined Level 2 and Level 3 training would enable you to offer expert advice on facial treatments, product recommendations, and skincare regimens.
Advanced Treatment Specialist: Your training in advanced facials and skincare techniques can qualify you to specialize in specific treatments such as chemical peels, microdermabrasion, dermaplaning, or LED therapy. You could work in specialized clinics or medispas, offering these advanced treatments to clients seeking targeted skincare solutions.

Overall, completing a Level 2 and Level 3 combined facials and skincare course opens up diverse opportunities for career advancement and specialization in the beauty and wellness industry.

Why You Should Study At LSBM?

LSBM is one of the most recognised Beauty and Aesthetic schools in the UK. Located in London, we are working with worldwide Beauty brands, companies and clinics such as Nars, FaceGym, Eudelo, UK Laser Clinics, Premier Laser Clinic, Dermalogica and more. This means you have an opportunity to secure your job position easier and faster than others by attending our brand and networking events. You can also meet people who are professionals in the field and can introduce you to the behind-the-scenes Beauty and Aesthetics industry.

You’ll be taught by industry leaders who have years of experience in teaching as well as Beauty and Aesthetics. They’ll share their secret techniques that work the best on clients. You’ll be fully supported and taken care of by the tutors and the rest of LSBM team.

You can be sure you’ll make lifelong friends as all our students are motivated, friendly and very supportive of one another. You’ll be performing treatments on each other which will help you grow and learn together.

Did we mention real-life practise? Depending on the course, you’ll be performing treatments on paying clients which will give you a massive boost of confidence once you finish the course and start working at a real workplace.

These are just a couple of reasons of why you should study at LSBM. If you have any specific enquiries and would like to joins us, do not hesitate to contact our Admissions team:

admission@beauty-school.co.uk, +44 203 966 8690

Beauty trends are changing quickly and it is important to be on top of it if you are someone who works in Beauty industry. What are the things customers and clients care about in 2024 when it comes to beauty and products?

We discuss some of the most important ones below.

Customised Skincare

Personalised skincare solutions have gained popularity, with companies offering personalised skincare formulations based on individual skin types, concerns, and preferences. This often involves technologies like AI and machine learning to analyse skin data and recommend tailored products.

Augmented Reality (AR) Beauty Apps AR beauty apps allow users to virtually try on makeup products, and even experiment with cosmetic procedures before making a purchase or undergoing a procedure in real life. These apps provide a more immersive and interactive shopping experience.

Clean Beauty Products

Clean beauty has become a major trend, with consumers increasingly seeking products formulated with natural, non-toxic ingredients and free from harmful chemicals like parabens, sulfates, and phthalates. Brands are innovating to create effective clean beauty formulations without compromising on performance.

What do clean products actually mean in terms of brand responsibility?

Transparency and Ingredient Integrity – clean beauty brands prioritise transparency by disclosing their ingredients and manufacturing processes. They often use high-quality, ethically sourced, and naturally derived ingredients, avoiding harsh chemicals and toxins commonly found in conventional beauty products. By providing clear information about what goes into their products, clean beauty brands empower consumers to make informed choices about their skincare and makeup routines.

Safety and Efficacy – clean beauty products undergo rigorous testing to ensure both safety and effectiveness. While they steer clear of certain synthetic ingredients, they don’t compromise on performance. Instead, they harness the power of botanicals, antioxidants, vitamins, and other natural compounds to nourish and protect the skin. Clean beauty formulations are designed to deliver visible results without causing harm or irritation, making them suitable for even the most sensitive skin types.

Environmental Sustainability – another hallmark of clean beauty is its commitment to environmental sustainability. Clean beauty brands strive to minimise their environmental footprint by using eco-friendly packaging, reducing waste, and supporting sustainable sourcing practices. Many clean beauty products are cruelty-free and vegan, meaning they’re not tested on animals and don’t contain any animal-derived ingredients. By prioritising sustainability throughout the production process, clean beauty brands aim to protect both the planet and its inhabitants.

Inclusivity and Diversity – clean Beauty celebrates diversity and inclusivity by offering products that cater to a wide range of skin tones, types, and concerns. Rather than promoting unrealistic beauty standards, clean beauty embraces individuality and authenticity, recognising that beauty comes in all shapes, sizes, and colours. Clean beauty brands are committed to developing inclusive formulations that address the diverse needs of their customers, promoting self-expression and confidence for everyone.

Consumer Education and Advocacy – clean beauty is not just a trend; it’s a movement that seeks to empower consumers to make healthier choices for themselves and the planet. Clean beauty brands prioritise education and advocacy, providing resources and information to help consumers navigate the often complex world of skincare and cosmetics. By raising awareness about the importance of clean ingredients and sustainable practices, clean beauty brands empower consumers to take control of their beauty routines and make choices that align with their values.

Sustainable Packaging – beauty brands are adopting sustainable packaging solutions to reduce environmental impact. This includes using recycled materials, biodegradable packaging, and innovative packaging designs that minimise waste and promote recycling:

Material Selection – sustainable packaging prioritises the use of renewable, recycled, or biodegradable materials whenever possible. This includes materials such as recycled paper, cardboard, glass, aluminium, and plant-based plastics (bioplastics). These materials have lower environmental footprints compared to traditional petroleum-based plastics and are often easier to recycle or compost at the end of their lifecycle.

Minimalism and Reduction of Packaging Waste – sustainable packaging design focuses on minimising unnecessary packaging components, such as excess layers, inserts, and coatings, that contribute to waste generation. By adopting a “less is more” approach, brands can reduce the amount of material used in packaging, optimise shipping efficiency, and decrease the overall environmental impact of their products.

Reusable and Refillable Packaging – another strategy for sustainable packaging is to design packaging that can be reused or refilled multiple times. This includes refillable bottles, jars, and containers that customers can replenish with product refills or concentrates, reducing the need for single-use packaging and minimising waste. By promoting reuse, brands can extend the lifecycle of packaging materials and reduce the demand for new packaging production.

Beauty Tech Devices

The beauty tech sector has seen significant growth, with the development of innovative devices for skincare and haircare. These devices use advanced technologies such as artificial intelligence (AI), machine learning, and sensors to analyse skin conditions and provide personalised skincare recommendations.

Some of the most popular ones in 2024 are:

Skin Analysers – devices that assess skin hydration levels, oiliness, pigmentation, and other factors to recommend suitable skincare products and routines.

Smart Mirrors – interactive mirrors equipped with facial recognition technology and augmented reality (AR) features for virtual makeup try-ons, skincare analysis, and personalised beauty tips.

LED Light Therapy Devices – LED light therapy devices emit specific wavelengths of light to target various skin concerns, including acne, ageing, and inflammation. These devices are popular for at-home skincare treatments and are available in different forms, such as masks, wands, and handheld devices.

Microcurrent Devices – these devices deliver low-level electrical currents to stimulate facial muscles, improve circulation, and promote collagen production, resulting in firmer, more youthful-looking skin. Microcurrent devices are used for facial toning, lifting, and contouring, and they are often recommended for anti-aging treatments.

Haircare Tools with Advanced Features – the haircare sector has seen the introduction of high-tech devices with innovative features for styling, conditioning, and scalp health. Examples include:

Smart Hairbrushes – hairbrushes equipped with sensors that analyse hair quality, detect scalp conditions, and provide personalised recommendations for haircare products and routines.

Scalp Massagers – devices designed to massage the scalp and improve circulation, promoting healthier hair growth and relieving tension and stress.

Beauty Tech Wearables – wearable devices that monitor and track various aspects of skincare and wellness have gained popularity. These devices may include:

Skin Health Trackers – wearable sensors or patches that monitor skin hydration levels, sun exposure, and environmental factors to help users maintain healthy skin and prevent damage.

Smart Beauty Bands – wristbands or bracelets equipped with sensors that track skincare routines, hydration levels, sleep quality, and other factors that affect skin health and overall well-being.

3D Printing in Beauty

3D printing technology has been integrated into the beauty industry to create custom-designed beauty products, such as personalised skincare formulations, makeup, and even prosthetic devices for cosmetic purposes.

Virtual Reality (VR) Beauty Experiences

Virtual reality technology is being used to enhance beauty retail experiences, allowing consumers to virtually explore beauty products, experiment with makeup looks, and receive virtual consultations from beauty experts without leaving their homes.

Inclusive Beauty

There’s been a growing emphasis on inclusivity and diversity in the beauty industry, with brands expanding their shade ranges to cater to a wider range of skin tones and offering products that are inclusive of various ethnicities, genders, and identities.

Waterless Beauty

Waterless beauty products, such as powdered cleansers, solid shampoos, and dry masks, are gaining popularity as consumers become more conscious of water conservation and seek more concentrated and eco-friendly alternatives.

Virtual Consultations and Telemedicine

With the rise of telemedicine and virtual consultations, beauty professionals are offering virtual skincare consultations and advice to clients, providing personalised recommendations and guidance without the need for in-person appointments.

Microbiome-friendly Products

There’s growing interest in skincare products that support the skin’s microbiome—the community of microorganisms that inhabit the skin—by using prebiotics, probiotics, and postbiotics to promote a healthy skin barrier and improve overall skin health.

These innovations are shaping the future of the beauty industry, making it more inclusive, sustainable, and technologically advanced than ever before.

Which one is your favourite?

Sophie’s journey into the world of laser and IPL treatments was a dream long in the making. Enrolling in the Level 4 Laser & IPL course in 2022 proved to be a transformative experience for her.
Reflecting on her time at LSBM, Sophie describes it as incredible.

She emphasises how approachable and attentive her tutor was and how it was made sure students performed treatments to the highest standard and attention to detail – every aspect of her education exceeded her expectations.

But how did her journey begin?

Sophie worked as a Dental Nurse prior to COVID. The onset of the COVID-19 pandemic presented Sophie with a unique opportunity to further expand her skill set. She started studying a variety of Beauty and Aesthetics courses covering microneedling, dermaplaning, and skin booster injectables. The more she learned, the more she realised the potential to enhance her services and cater to a wider range of client needs.

She always wanted to learn Laser and IPL treatments and when her friend, who worked in the field decided to change career paths and sell her laser machine, Sophie took it as a sign. She purchased the machine from her friend and became Lynton registered.

She then chose LSBM to provide her with the training. She says: “Laser training was a great decision for me, it has broadened my treatment list and allows me to add to the business in the future, as I’m not just trained in hair removal but skin rejuvenation and thread vein removal too”.

Today, Sophie finds so much fulfilment in her work. While she offers a variety of treatments, she says that laser procedures are the most popular among the variety of treatments she offers.

She states: “My clients are always so happy with the results. Spending so much time with them allows me to get to know them really well and build great connections. I also love the flexibility of being my own boss”.

The joy of witnessing her clients’ satisfaction and building lasting connections with them reaffirms her decision to embark on this path.

As she continues to thrive in her role as a business owner, Sophie is grateful for the solid foundation laid by her professional training. Armed with confidence and expertise, she meets the challenges of entrepreneurship with ease, enjoying the freedom of deciding her schedule, holidays and locations where she wants to work.

Congratulations to Sophie for making her dream come true with her hard work and dedication!

If you want to be like Sophie and be able to add Laser and IPL treatments to your treatment list, contact our team to discuss your options, we are always here to help!

+44 203 966 8690, admission@beauty-school.co.uk
To see upcoming course dates, please click Here

As a facialist, your passion lies in helping clients achieve radiant, healthy skin. But beyond mastering your craft, gaining and keeping loyalty among your clients is essential for long-term success in the competitive skincare industry.

Building lasting relationships with clients goes beyond delivering exceptional treatments—it requires a personalized approach, effective communication, and a commitment to providing the best experiences.
This guide will give an overview of how to gain and nurture client loyalty, which will result in repeated business, positive word of mouth and essentially – more new clients.

In the pursuit of gaining loyal clients as a facialist, it’s crucial to offer personalised consultations. Take the time to thoroughly understand each client’s skin concerns, lifestyle factors, and skincare goals. By tailoring your facial treatments and product recommendations to their specific needs, you demonstrate your commitment to addressing their unique concerns.

Exceptional service delivery is very important when fostering loyalty among clients. Continue improving your skills and stay updated with the latest advancements in facial treatments to consistently deliver high-quality services that give visible results. Pay close attention to every aspect of the client’s experience, from the cleanliness of your treatment room to the comfort of the treatment bed, creating a welcoming atmosphere that enhances overall satisfaction.

Effective communication is key to building trust and rapport with clients. Practice active listening during consultations, allowing clients to express their concerns and preferences without interruption. Use simple, jargon-free language to explain the purpose and benefits of each treatment, ensuring that clients feel confident and informed about the process.

Building trust through expertise requires continuous education and transparency. Stay abreast of the latest developments in skincare technology, ingredients, and techniques, and share your knowledge with clients to establish yourself as a credible authority in the field. Be transparent about the limitations of certain treatments and products, managing client expectations realistically.

Creating relaxing experiences is essential for cultivating client loyalty. Curate a soothing ambience in your spa or salon with elements such as soft lighting, calming music, and aromatherapy scents. Ensure that your treatment room is equipped with comfortable furnishings and amenities, prioritizing client comfort throughout the entire treatment process.

Follow-up and support are critical for maintaining client satisfaction and loyalty. Reach out to clients after their facial treatments to inquire about their satisfaction and address any concerns they may have. Provide personalized recommendations for at-home skincare maintenance to prolong the benefits of the treatment, and make yourself readily available for post-treatment support.

Rewarding loyalty can further incentivise clients to return to your business. Implement a loyalty program that rewards clients for their repeat business with incentives such as discounts, free treatments, or exclusive access to new products or services. Tailor rewards based on each client’s preferences and spending habits, making them feel valued and appreciated for their loyalty.

Seeking feedback and continuous improvement are essential for refining your services and maintaining client satisfaction. Conduct periodic client surveys to gather feedback on their experiences and satisfaction levels, using this information to identify areas for improvement. Demonstrate a commitment to excellence by actively seeking out opportunities for professional development and refinement of your skills, striving to exceed client expectations with every interaction.

In conclusion, by implementing these strategies and prioritising the needs and preferences of your clients, you can cultivate a loyal clientele base as a facialist. Remember, building lasting relationships requires dedication, authenticity, and a genuine passion for helping clients achieve their skincare goals.

London School of Beauty & Makeup (LSBM) takes great pride in its reputation as a leading beauty school in London. Our primary objective is to deliver the best training experiences and to introduce the most current industry knowledge through our esteemed team of tutors. We are deeply invested in helping our students’ career prospects, ensuring they are equipped to leverage their acquired expertise within well-known brands, both in the UK and internationally.

To achieve this goal, LSBM has established partnerships with companies within the beauty, aesthetics, and cosmetics sectors. Through these collaborations, we host recruitment events where representatives from various companies engage with our students.

These events serve as invaluable opportunities for students to gain insights into various treatments offered, learn about company backgrounds, and understand the specific skill sets that employers are looking for. Students are encouraged to explore products, experience treatments firsthand, and engage in informative discussions. Importantly, many companies actively recruit during these events, offering students the possibility of securing employment even before completing their studies.

At LSBM, we are proud to have nurtured numerous students who have gone on to secure positions with leading beauty and aesthetics brands. Employment with these esteemed organizations not only provides opportunities for professional growth but also facilitates networking, knowledge enrichment, and exposure to cutting-edge technologies and trends within the beauty industry. Additionally, roles within these brands often allow individuals to travel with work a lot, serve as brand ambassadors, and remain at the forefront of industry innovations.

Choosing to study with LSBM opens doors to multiple career opportunities within top brands. We invite you to join us and take the first step towards building a successful and fulfilling career in the beauty and aesthetics industry.

Below are just a few of the prestigious brands with whom we collaborate:


We welcome any established brands to work with us. If you have an idea that could contribute to our students, please contact marketing@beauty-school.co.uk

If you have a Level 2 qualification in Beauty Therapy or Facials and Skincare, you already have a fundamental understanding of beauty and facial treatments. You have learnt about the anatomy and physiology, theory of the skin, manicure and pedicure, waxing and so on.

Level 3 builds on from Level 2 knowledge and enhances your opportunities within the Beauty and Aesthetics industry. Studying Level 3 will increase your knowledge and give you new skills. It will also increase your earning potential and employability.

Below we will discuss how these two levels differ and explain why it is a good idea to get Level 3 qualified.

Differences Between Level 2 and Level 3:

Depth of Knowledge:

Level 2 qualifications often cover fundamental concepts and skills. They provide basic knowledge of treatments, products, and client care.

Level 3 qualifications are more advanced and go deeper into theory, techniques, and practical skills. They may cover topics such as advanced skincare, body treatments, electrical treatments, and more in-depth client consultation and assessment.

Practical Skills:

Level 2 qualifications focus on developing essential practical skills such as manual facials, manicures, pedicures, and waxing.

Level 3 qualifications build upon these skills and may include more advanced treatments like electrical face and body treatments and advanced massage techniques.

Theory and Understanding:

Level 2 qualifications introduce learners to foundational theory, including anatomy and physiology, health and safety, and basic product knowledge.

Level 3 qualifications require a deeper understanding of anatomy and physiology, skin biology, and the science behind beauty treatments. Learners may also study topics like nutrition, dermatology, and advanced skincare ingredients.

Client Management:

Level 2 qualifications teach basic client communication and consultation skills.

Level 3 qualifications focus on developing advanced client management skills, including conducting in-depth consultations, analyzing skin conditions, developing personalised treatment plans, and managing client expectations.

Regulatory Requirements:

Level 2 qualifications typically meet the basic regulatory requirements for entry-level roles in the beauty industry.

Level 3 qualifications may be required for more specialized roles or to meet higher regulatory standards, depending on the jurisdiction.


Level 2 qualification will provide you with great opportunities if you want to work in salons or even for yourself.

Level 3 will enhance those opportunities and make you more attractive to employers, who are looking for specialists who know how to perform a variety of treatments. It will also positively contribute if you want to open your own business and offer various treatments to your clients.

Overall, Level 3 qualifications are designed for individuals who wish to pursue more advanced career paths in beauty therapy, such as becoming salon managers, advanced beauty therapists, or skincare specialists. They offer a more comprehensive and in-depth understanding of both theory and practical skills compared to Level 2 qualifications.

As per above, there are some great differences between the two levels. If you are someone who already decided to study Level 3, these are the benefits you can enjoy upon the completion of your course:

Advanced Career Paths: Level 3 qualifications open doors to more advanced career paths within the beauty industry. This can include roles such as senior beauty therapist, salon manager, skin care specialist, spa therapist, or even opportunities in medical aesthetics with further training.

Specialisation: Level 3 qualifications often allow for specialisation in specific areas of beauty therapy, such as advanced skin care treatments, holistic therapies, or medical aesthetics. This specialisation can lead to niche career opportunities and higher earning potential.

Employability: Employers in the beauty industry often prefer candidates with higher qualifications, as Level 3 qualifications demonstrate a deeper understanding of beauty therapy principles, advanced techniques, and client management skills. This can increase your employability and competitiveness in the job market.

Entrepreneurship: With a Level 3 qualification, individuals may have the knowledge and skills needed to start their own beauty businesses, whether it’s a salon, spa, mobile beauty service, or consultancy. Advanced qualifications can provide the confidence and expertise required to successfully run a beauty business.

Continued Education: Level 3 qualifications can serve as a foundation for further education and professional development. Graduates may choose to pursue additional certifications, diplomas, or even degree programs in related fields such as dermatology, cosmetology, or business management.

Recognition and Accreditation: In some regions, Level 3 qualifications may be recognised and accredited by industry bodies or regulatory authorities. This recognition can enhance your credibility as a beauty professional and may be necessary for certain roles or to comply with legal requirements.

Overall, Level 3 qualifications significantly broaden career opportunities within the beauty industry by providing advanced skills, knowledge, and accreditation, enabling individuals to pursue more specialised roles, higher-level positions, and entrepreneurial ventures.

LSBM offers a Level 3 Beauty Therapy course and a Level 3 Award in Facial Electrotherapy. If you want to join us and be taught by industry professionals, contact our team who will answer all the questions you have!

+44 203 966 8690, admission@beauty-school.co.uk

To see upcoming course dates, please click Here

Our graduate, Nur, completed her studies in 2019, achieving Level 2 & 3 qualifications along with a Level 4 certification in Laser & IPL Treatments. Specialising in laser treatments, she has since dedicated her career to the Aesthetics industry.

Nur’s expertise focuses on various laser applications such as skin pigmentation, skin tightening, and radio frequency treatments. She currently thrives as a self-employed specialist at an Aesthetics clinic located in Oxford Circus.

We’ve asked her to share some insights into the industry and talk about her experience.

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Why Did You Choose to Specialise in Laser?

There are so many laser machines in the market. Be it for hair removal, pigmentation, skin resurfacing, tightening and so on. I’m very interested in working with various machines and trying their different settings. It’s so fascinating to see what different results they can offer and how they can improve skin condition and texture. It gives me so much joy to share this with my clients and see them satisfied with the results.

Which Treatment Is the Most Popular Amongst Your Clients and Which One Is Your Personal Favorite?

The most popular treatments among my clients are:

Fotona 4D – a groundbreaking non-surgical face-lifting procedure resulting in a rejuvenated, natural-looking appearance
Hydrafacial and PicoSure – it delivers ultra-short pulses of energy in picoseconds (trillionths of a second), which helps break down the targeted pigment or stimulate collagen production without causing significant damage to the surrounding skin
Sofwave – non-invasive skin tightening treatment that uses ultrasound technology to stimulate collagen production and improve skin elasticity
M22 IPL – effective in treating acne by targeting the bacteria responsible for acne breakouts and reducing inflammation

My personal would be Hydrafacial and M22. This combination is excellent for skin rejuvenation and acne skin. How does it work? The skin is deeply cleansed with hydrafacial which is then followed by M22 a few days later. It treats your skin with different wavelengths. The results have been incredible for my clients!

I also love Sofwave and Fotona 4D – these treatments are perfect for clients who are not yet ready for injectibles.

Why Did You Decide To Become Self-Employed And What Do You Love About It?

Flexibility played a vital role in my decision to become self-employed. Working three days a week allows me to spend more time at home as a mother of a two-year-old. Operating across two different clinics in central London provides the freedom to diversify my professional experiences. Overall, the career offers an excellent work-life balance.

What Would You Say To Those Who Are Considering Studying Laser?

I highly encourage it! The Aesthetics industry is rapidly expanding, presenting numerous opportunities that continue to grow with the introduction of new machines. Studying laser treatments is not only rewarding but also fun.

Tell Us About Your Experience At LSBM, Including Your Tutor.

My experience at LSBM was exceptional. Trainer Ellie, who guided us and shared her extensive experiences, was incredibly detailed. The opportunity to practice treatments before graduation was also invaluable.

What Are Your Future Goals?

I’m hoping to increase my client base even more, and offer private aesthetic services at a good price!

Thank you so much for sharing your experiences and insights! LSBM is so proud of what Nur has achieved and we know she’ll go so far with her ambition and determination!

To see the treatments that Nur is offering, please visit her website

Would you also like to have a great work-life balance and work at top clinics or maybe open your own? Contact us to find out more information on our Level 4 Laser & IPL Courses:

+44 203 966 8690, admission@beauty-school.co.uk

To see upcoming course dates, please click Here

Social media is effective for advertising businesses for several reasons, making it a powerful tool for marketing and promotion. It has a large and diverse audience, with billions of active users worldwide, providing access to a vast and diverse audience. This allows businesses to reach potential customers from various demographics and locations.

That being said, social media platforms provide an opportunity to interact with that audience. People who like your content can follow, comment, like, save and message your business, which allows you to build an engaged community. It also makes it easier for people to find your business and book an appointment with you, if you are, for example, a beauty therapist.

One of the most important things making social media so attractive is cost-effectiveness. It is a lot cheaper to advertise on social media platforms than on traditional advertising channels. Businesses can choose their budget, target specific demographics, and analyze the performance of their ads through analytics tools.

Seeing the benefits of online advertising encourages businesses to be a part of it. But how to effectively show your business to your audience, what are the best strategies? We will discuss it below.

Although obvious, it is very important to choose the right platforms to be on. You have to think where your audience is at – i.e. Identify the social media platforms that align with your target audience. Instagram, Pinterest, and TikTok are popular choices for beauty businesses due to their visual focus. These platforms will help you showcase your business in the best way possible.

You can film videos about your business, and treatments, give advice on there and even film yourself so clients can better familiarise themselves with you!

That being said, creating consistent brand aesthetics is another important thing that needs to be considered. When focusing on visuals, think about brand image. Develop a cohesive and visually appealing brand aesthetic. Use consistent colours, fonts, and imagery to create a recognizable and professional brand image.

Invest in high-quality images and videos showcasing your products or services. Visual content is crucial in the beauty industry, so ensure your posts are visually appealing.

After creating appealing content, don’t forget to write an engaging caption and use the right hashtags. Researching and using relevant and popular hashtags will increase the discoverability of your content. You can also create branded hashtags to encourage user-generated content!

Consistency is very important when it comes to posting. The more you post, the more algorithm will favour and push your content, and the more views and engagement you will receive. However, each platform has an optimal post number as posting too much can influence algorithm in a negative way!

Don’t forget there are various scheduling tools that can help you with consistency. You can schedule and get them to post content for you. Our favourite ones are Sendible and Later.

When it comes to posting ideas, always look at what’s trending. We do not recommend copying, but using trending ideas to show your own personality and business identity. You can participate in challenges or trends relevant to the beauty industry. This can increase your visibility and engagement.

Content Ideas for the Beauty Business Industry

These are some ideas that are performing well in the industry and that we’d encourage you to try yourself.

Run Contests and Giveaways:

Organize contests and giveaways to encourage user participation and increase brand visibility. Ask participants to share your content or tag friends to enter.

Educational Content:

Share educational content such as beauty tips, tutorials, and treatment/product demonstrations. Position your brand as an authority in the beauty industry.

Customer Testimonials and Reviews:

Encourage customers to share their experiences with your treatments. User-generated content, including testimonials and reviews, can build trust among potential customers.

Live Streaming:

Utilize live streaming features on platforms like Instagram and Facebook to connect with your audience in real time. You can host Q&A sessions or behind-the-scenes events.

Paid Advertising:

Consider running paid advertising campaigns to reach a larger audience. Social media platforms offer targeted advertising options to ensure your content reaches the right demographics.

To see how these ideas are working, use Analytics. Analytics is super important because it will allow you to see which content is performing well and analyse what can be improved. Some ideas will work well which means you should be creating more of that while others won’t. It will show you the best time to post, how your hashtags are performing etc. Analytics can usually be accessed on every social media platform. Make sure to always check it after each post!

In conclusion, there are many strategies that can be used to advertise your business. One thing is clear though, you should utilise social media as much as you can. The good thing is that creating social media content is a lot of fun! Head to @lsbmlondon on Instagram to see ours and make sure to follow!

The year of 2023 was full of fun and excitement. We are beyond thankful to our students who chose LSBM as their school. We are so proud of all our graduates and can’t wait to see what they’re up to in the upcoming years!

In 2024, we will continue to strive for excellence. We aim to deliver the best quality courses and make sure our students are happy. We will also focus on working with well-known beauty brands and companies, which will allow our students to network and gain their dream jobs!

We are also planning to bring a course that was highly requested. We will reveal it in the new year so keep your eyes out!

As you can see… We are planning to have an even better next year, and we hope you’ll be a part of it!

Below are the upcoming course dates for the 2024. Please keep in mind that the course dates are subject to change. The most accurate dates can be found on each course page, and if you have more questions, please do not hesitate to contact us: +44 203 966 8690 or email at admission@beauty-school.co.uk



Level 4 Laser & IPL Treatments














Level 2&3 Combi Beauty Therapy



Level 3 Beauty Therapy


Level 2 Beauty Therapy


Level 2&3 Combi Facials and Skincare







Level 3 Facial Electrotherapy



Level 2 Facial Massage and Skincare








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