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As a facialist, your passion lies in helping clients achieve radiant, healthy skin. But beyond mastering your craft, gaining and keeping loyalty among your clients is essential for long-term success in the competitive skincare industry.


Building lasting relationships with clients goes beyond delivering exceptional treatments—it requires a personalized approach, effective communication, and a commitment to providing the best experiences.
This guide will give an overview of how to gain and nurture client loyalty, which will result in repeated business, positive word of mouth and essentially – more new clients.


In the pursuit of gaining loyal clients as a facialist, it’s crucial to offer personalised consultations. Take the time to thoroughly understand each client’s skin concerns, lifestyle factors, and skincare goals. By tailoring your facial treatments and product recommendations to their specific needs, you demonstrate your commitment to addressing their unique concerns.


Exceptional service delivery is very important when fostering loyalty among clients. Continue improving your skills and stay updated with the latest advancements in facial treatments to consistently deliver high-quality services that give visible results. Pay close attention to every aspect of the client’s experience, from the cleanliness of your treatment room to the comfort of the treatment bed, creating a welcoming atmosphere that enhances overall satisfaction.


Effective communication is key to building trust and rapport with clients. Practice active listening during consultations, allowing clients to express their concerns and preferences without interruption. Use simple, jargon-free language to explain the purpose and benefits of each treatment, ensuring that clients feel confident and informed about the process.


Building trust through expertise requires continuous education and transparency. Stay abreast of the latest developments in skincare technology, ingredients, and techniques, and share your knowledge with clients to establish yourself as a credible authority in the field. Be transparent about the limitations of certain treatments and products, managing client expectations realistically.


Creating relaxing experiences is essential for cultivating client loyalty. Curate a soothing ambience in your spa or salon with elements such as soft lighting, calming music, and aromatherapy scents. Ensure that your treatment room is equipped with comfortable furnishings and amenities, prioritizing client comfort throughout the entire treatment process.


Follow-up and support are critical for maintaining client satisfaction and loyalty. Reach out to clients after their facial treatments to inquire about their satisfaction and address any concerns they may have. Provide personalized recommendations for at-home skincare maintenance to prolong the benefits of the treatment, and make yourself readily available for post-treatment support.


Rewarding loyalty can further incentivise clients to return to your business. Implement a loyalty program that rewards clients for their repeat business with incentives such as discounts, free treatments, or exclusive access to new products or services. Tailor rewards based on each client’s preferences and spending habits, making them feel valued and appreciated for their loyalty.


Seeking feedback and continuous improvement are essential for refining your services and maintaining client satisfaction. Conduct periodic client surveys to gather feedback on their experiences and satisfaction levels, using this information to identify areas for improvement. Demonstrate a commitment to excellence by actively seeking out opportunities for professional development and refinement of your skills, striving to exceed client expectations with every interaction.

In conclusion, by implementing these strategies and prioritising the needs and preferences of your clients, you can cultivate a loyal clientele base as a facialist. Remember, building lasting relationships requires dedication, authenticity, and a genuine passion for helping clients achieve their skincare goals.

London School of Beauty & Makeup (LSBM) takes great pride in its reputation as a leading beauty school in London. Our primary objective is to deliver the best training experiences and to introduce the most current industry knowledge through our esteemed team of tutors. We are deeply invested in helping our students’ career prospects, ensuring they are equipped to leverage their acquired expertise within well-known brands, both in the UK and internationally.

To achieve this goal, LSBM has established partnerships with companies within the beauty, aesthetics, and cosmetics sectors. Through these collaborations, we host recruitment events where representatives from various companies engage with our students.

These events serve as invaluable opportunities for students to gain insights into various treatments offered, learn about company backgrounds, and understand the specific skill sets that employers are looking for. Students are encouraged to explore products, experience treatments firsthand, and engage in informative discussions. Importantly, many companies actively recruit during these events, offering students the possibility of securing employment even before completing their studies.

At LSBM, we are proud to have nurtured numerous students who have gone on to secure positions with leading beauty and aesthetics brands. Employment with these esteemed organizations not only provides opportunities for professional growth but also facilitates networking, knowledge enrichment, and exposure to cutting-edge technologies and trends within the beauty industry. Additionally, roles within these brands often allow individuals to travel with work a lot, serve as brand ambassadors, and remain at the forefront of industry innovations.

Choosing to study with LSBM opens doors to multiple career opportunities within top brands. We invite you to join us and take the first step towards building a successful and fulfilling career in the beauty and aesthetics industry.

Below are just a few of the prestigious brands with whom we collaborate:

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We welcome any established brands to work with us. If you have an idea that could contribute to our students, please contact marketing@beauty-school.co.uk

If you have a Level 2 qualification in Beauty Therapy or Facials and Skincare, you already have a fundamental understanding of beauty and facial treatments. You have learnt about the anatomy and physiology, theory of the skin, manicure and pedicure, waxing and so on.

Level 3 builds on from Level 2 knowledge and enhances your opportunities within the Beauty and Aesthetics industry. Studying Level 3 will increase your knowledge and give you new skills. It will also increase your earning potential and employability.

Below we will discuss how these two levels differ and explain why it is a good idea to get Level 3 qualified.

Differences Between Level 2 and Level 3:

Depth of Knowledge:

Level 2 qualifications often cover fundamental concepts and skills. They provide basic knowledge of treatments, products, and client care.

Level 3 qualifications are more advanced and go deeper into theory, techniques, and practical skills. They may cover topics such as advanced skincare, body treatments, electrical treatments, and more in-depth client consultation and assessment.

Practical Skills:

Level 2 qualifications focus on developing essential practical skills such as manual facials, manicures, pedicures, and waxing.

Level 3 qualifications build upon these skills and may include more advanced treatments like electrical face and body treatments and advanced massage techniques.

Theory and Understanding:

Level 2 qualifications introduce learners to foundational theory, including anatomy and physiology, health and safety, and basic product knowledge.

Level 3 qualifications require a deeper understanding of anatomy and physiology, skin biology, and the science behind beauty treatments. Learners may also study topics like nutrition, dermatology, and advanced skincare ingredients.

Client Management:

Level 2 qualifications teach basic client communication and consultation skills.

Level 3 qualifications focus on developing advanced client management skills, including conducting in-depth consultations, analyzing skin conditions, developing personalised treatment plans, and managing client expectations.

Regulatory Requirements:

Level 2 qualifications typically meet the basic regulatory requirements for entry-level roles in the beauty industry.

Level 3 qualifications may be required for more specialized roles or to meet higher regulatory standards, depending on the jurisdiction.

Employment:

Level 2 qualification will provide you with great opportunities if you want to work in salons or even for yourself.

Level 3 will enhance those opportunities and make you more attractive to employers, who are looking for specialists who know how to perform a variety of treatments. It will also positively contribute if you want to open your own business and offer various treatments to your clients.

Overall, Level 3 qualifications are designed for individuals who wish to pursue more advanced career paths in beauty therapy, such as becoming salon managers, advanced beauty therapists, or skincare specialists. They offer a more comprehensive and in-depth understanding of both theory and practical skills compared to Level 2 qualifications.

As per above, there are some great differences between the two levels. If you are someone who already decided to study Level 3, these are the benefits you can enjoy upon the completion of your course:

Advanced Career Paths: Level 3 qualifications open doors to more advanced career paths within the beauty industry. This can include roles such as senior beauty therapist, salon manager, skin care specialist, spa therapist, or even opportunities in medical aesthetics with further training.

Specialisation: Level 3 qualifications often allow for specialisation in specific areas of beauty therapy, such as advanced skin care treatments, holistic therapies, or medical aesthetics. This specialisation can lead to niche career opportunities and higher earning potential.

Employability: Employers in the beauty industry often prefer candidates with higher qualifications, as Level 3 qualifications demonstrate a deeper understanding of beauty therapy principles, advanced techniques, and client management skills. This can increase your employability and competitiveness in the job market.

Entrepreneurship: With a Level 3 qualification, individuals may have the knowledge and skills needed to start their own beauty businesses, whether it’s a salon, spa, mobile beauty service, or consultancy. Advanced qualifications can provide the confidence and expertise required to successfully run a beauty business.

Continued Education: Level 3 qualifications can serve as a foundation for further education and professional development. Graduates may choose to pursue additional certifications, diplomas, or even degree programs in related fields such as dermatology, cosmetology, or business management.

Recognition and Accreditation: In some regions, Level 3 qualifications may be recognised and accredited by industry bodies or regulatory authorities. This recognition can enhance your credibility as a beauty professional and may be necessary for certain roles or to comply with legal requirements.

Overall, Level 3 qualifications significantly broaden career opportunities within the beauty industry by providing advanced skills, knowledge, and accreditation, enabling individuals to pursue more specialised roles, higher-level positions, and entrepreneurial ventures.

LSBM offers a Level 3 Beauty Therapy course and a Level 3 Award in Facial Electrotherapy. If you want to join us and be taught by industry professionals, contact our team who will answer all the questions you have!

+44 203 966 8690, admission@beauty-school.co.uk

To see upcoming course dates, please click Here

Our graduate, Nur, completed her studies in 2019, achieving Level 2 & 3 qualifications along with a Level 4 certification in Laser & IPL Treatments. Specialising in laser treatments, she has since dedicated her career to the Aesthetics industry.

Nur’s expertise focuses on various laser applications such as skin pigmentation, skin tightening, and radio frequency treatments. She currently thrives as a self-employed specialist at an Aesthetics clinic located in Oxford Circus.

We’ve asked her to share some insights into the industry and talk about her experience.

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Why Did You Choose to Specialise in Laser?

There are so many laser machines in the market. Be it for hair removal, pigmentation, skin resurfacing, tightening and so on. I’m very interested in working with various machines and trying their different settings. It’s so fascinating to see what different results they can offer and how they can improve skin condition and texture. It gives me so much joy to share this with my clients and see them satisfied with the results.

Which Treatment Is the Most Popular Amongst Your Clients and Which One Is Your Personal Favorite?

The most popular treatments among my clients are:

Fotona 4D – a groundbreaking non-surgical face-lifting procedure resulting in a rejuvenated, natural-looking appearance
Hydrafacial and PicoSure – it delivers ultra-short pulses of energy in picoseconds (trillionths of a second), which helps break down the targeted pigment or stimulate collagen production without causing significant damage to the surrounding skin
Sofwave – non-invasive skin tightening treatment that uses ultrasound technology to stimulate collagen production and improve skin elasticity
M22 IPL – effective in treating acne by targeting the bacteria responsible for acne breakouts and reducing inflammation

My personal would be Hydrafacial and M22. This combination is excellent for skin rejuvenation and acne skin. How does it work? The skin is deeply cleansed with hydrafacial which is then followed by M22 a few days later. It treats your skin with different wavelengths. The results have been incredible for my clients!

I also love Sofwave and Fotona 4D – these treatments are perfect for clients who are not yet ready for injectibles.

Why Did You Decide To Become Self-Employed And What Do You Love About It?

Flexibility played a vital role in my decision to become self-employed. Working three days a week allows me to spend more time at home as a mother of a two-year-old. Operating across two different clinics in central London provides the freedom to diversify my professional experiences. Overall, the career offers an excellent work-life balance.

What Would You Say To Those Who Are Considering Studying Laser?

I highly encourage it! The Aesthetics industry is rapidly expanding, presenting numerous opportunities that continue to grow with the introduction of new machines. Studying laser treatments is not only rewarding but also fun.

Tell Us About Your Experience At LSBM, Including Your Tutor.

My experience at LSBM was exceptional. Trainer Ellie, who guided us and shared her extensive experiences, was incredibly detailed. The opportunity to practice treatments before graduation was also invaluable.

What Are Your Future Goals?

I’m hoping to increase my client base even more, and offer private aesthetic services at a good price!

Thank you so much for sharing your experiences and insights! LSBM is so proud of what Nur has achieved and we know she’ll go so far with her ambition and determination!

To see the treatments that Nur is offering, please visit her website

Would you also like to have a great work-life balance and work at top clinics or maybe open your own? Contact us to find out more information on our Level 4 Laser & IPL Courses:

+44 203 966 8690, admission@beauty-school.co.uk

To see upcoming course dates, please click Here

Social media is effective for advertising businesses for several reasons, making it a powerful tool for marketing and promotion. It has a large and diverse audience, with billions of active users worldwide, providing access to a vast and diverse audience. This allows businesses to reach potential customers from various demographics and locations.

That being said, social media platforms provide an opportunity to interact with that audience. People who like your content can follow, comment, like, save and message your business, which allows you to build an engaged community. It also makes it easier for people to find your business and book an appointment with you, if you are, for example, a beauty therapist.

One of the most important things making social media so attractive is cost-effectiveness. It is a lot cheaper to advertise on social media platforms than on traditional advertising channels. Businesses can choose their budget, target specific demographics, and analyze the performance of their ads through analytics tools.

Seeing the benefits of online advertising encourages businesses to be a part of it. But how to effectively show your business to your audience, what are the best strategies? We will discuss it below.

Although obvious, it is very important to choose the right platforms to be on. You have to think where your audience is at – i.e. Identify the social media platforms that align with your target audience. Instagram, Pinterest, and TikTok are popular choices for beauty businesses due to their visual focus. These platforms will help you showcase your business in the best way possible.

You can film videos about your business, and treatments, give advice on there and even film yourself so clients can better familiarise themselves with you!

That being said, creating consistent brand aesthetics is another important thing that needs to be considered. When focusing on visuals, think about brand image. Develop a cohesive and visually appealing brand aesthetic. Use consistent colours, fonts, and imagery to create a recognizable and professional brand image.

Invest in high-quality images and videos showcasing your products or services. Visual content is crucial in the beauty industry, so ensure your posts are visually appealing.

After creating appealing content, don’t forget to write an engaging caption and use the right hashtags. Researching and using relevant and popular hashtags will increase the discoverability of your content. You can also create branded hashtags to encourage user-generated content!

Consistency is very important when it comes to posting. The more you post, the more algorithm will favour and push your content, and the more views and engagement you will receive. However, each platform has an optimal post number as posting too much can influence algorithm in a negative way!

Don’t forget there are various scheduling tools that can help you with consistency. You can schedule and get them to post content for you. Our favourite ones are Sendible and Later.

When it comes to posting ideas, always look at what’s trending. We do not recommend copying, but using trending ideas to show your own personality and business identity. You can participate in challenges or trends relevant to the beauty industry. This can increase your visibility and engagement.

Content Ideas for the Beauty Business Industry

These are some ideas that are performing well in the industry and that we’d encourage you to try yourself.

Run Contests and Giveaways:

Organize contests and giveaways to encourage user participation and increase brand visibility. Ask participants to share your content or tag friends to enter.

Educational Content:

Share educational content such as beauty tips, tutorials, and treatment/product demonstrations. Position your brand as an authority in the beauty industry.

Customer Testimonials and Reviews:

Encourage customers to share their experiences with your treatments. User-generated content, including testimonials and reviews, can build trust among potential customers.

Live Streaming:

Utilize live streaming features on platforms like Instagram and Facebook to connect with your audience in real time. You can host Q&A sessions or behind-the-scenes events.

Paid Advertising:

Consider running paid advertising campaigns to reach a larger audience. Social media platforms offer targeted advertising options to ensure your content reaches the right demographics.

To see how these ideas are working, use Analytics. Analytics is super important because it will allow you to see which content is performing well and analyse what can be improved. Some ideas will work well which means you should be creating more of that while others won’t. It will show you the best time to post, how your hashtags are performing etc. Analytics can usually be accessed on every social media platform. Make sure to always check it after each post!

In conclusion, there are many strategies that can be used to advertise your business. One thing is clear though, you should utilise social media as much as you can. The good thing is that creating social media content is a lot of fun! Head to @lsbmlondon on Instagram to see ours and make sure to follow!

The year of 2023 was full of fun and excitement. We are beyond thankful to our students who chose LSBM as their school. We are so proud of all our graduates and can’t wait to see what they’re up to in the upcoming years!

In 2024, we will continue to strive for excellence. We aim to deliver the best quality courses and make sure our students are happy. We will also focus on working with well-known beauty brands and companies, which will allow our students to network and gain their dream jobs!

We are also planning to bring a course that was highly requested. We will reveal it in the new year so keep your eyes out!

As you can see… We are planning to have an even better next year, and we hope you’ll be a part of it!

Below are the upcoming course dates for the 2024. Please keep in mind that the course dates are subject to change. The most accurate dates can be found on each course page, and if you have more questions, please do not hesitate to contact us: +44 203 966 8690 or email at admission@beauty-school.co.uk

CIDESCO and CIBTAC

02/09/24

Level 4 Laser & IPL Treatments

02/01/2024

08/01/2024

19/02/2024

18/03/2024

06/04/2024

20/05/2024

24/06/2024

29/07/2024

07/09/2024

09/09/2024

21/10/2024

18/11/2024

2/12/2024

Level 2&3 Combi Beauty Therapy

22/04/2024

21/10/2024

Level 3 Beauty Therapy

06/04/2024

Level 2 Beauty Therapy

07/09/2024

Level 2&3 Combi Facials and Skincare

10/01/2024

06/03/2024

01/05/2024

19/06/2024

11/09/2024

06/11/2024

Level 3 Facial Electrotherapy

11/05/2024

12/10/2024

Level 2 Facial Massage and Skincare

06/01/2024

24/02/2024

20/04/2024

08/06/2024

07/09/2024

19/10/2024

30/11/2024

In winter, the skin requires special attention due to the harsh weather conditions. The cold air tends to be drying, leading to issues such as dryness and flakiness. To combat these challenges, it’s important to adopt a winter skincare routine.

Start by using a gentle, hydrating cleanser to clean your face. Avoid harsh cleansers that can strip away natural oils. Immediately after washing your face or showering, apply a rich, emollient moisturiser to lock in moisture. Adequate hydration is crucial, so drink plenty of water throughout the day.

Don’t forget to protect your skin from UV rays, even in winter. Apply a broad-spectrum sunscreen with at least SPF 30 on exposed skin. Exfoliate your skin, but be gentle, especially if it’s already dry. Consider using a mild exfoliator once or twice a week.

Indoor heating systems can contribute to dry skin by drying out the air. Use a humidifier to add moisture to the air in your home or office. Protect your hands and lips with a rich hand cream and a good lip balm to prevent chapping.

Choose skincare products with added hydration. Look for ingredients like hyaluronic acid, glycerin, and ceramides. When showering, use lukewarm water instead of hot water, as hot water can strip the skin of its natural oils.

In extremely cold and windy conditions, wear protective clothing such as scarves and hats to shield your skin. Regular exercise improves blood circulation, benefiting the skin. After exercising, shower and moisturise promptly.

Maintain a balanced diet rich in vitamins and antioxidants. Foods like fruits, vegetables, and nuts contribute to healthy skin from the inside. If you have specific skin concerns, consider consulting with a dermatologist for personalised advice.

What Skincare Treatments You Should Consider In Winter Timer?

In winter, the skin often needs extra care due to the cold and dry weather. Here are some treatments that can be beneficial for maintaining healthy skin during the winter months:

Hydrating Facials:

Consider facials that focus on hydration, such as hydrating masks and treatments. These can replenish moisture and revitalise the skin.

Chemical Peels:

Chemical peels can help to remove dead skin cells and promote cell turnover, addressing issues like dullness and dry patches. However, it’s essential to choose a peel that is suitable for your skin type and concerns.

Hydrating Masks:

Use hydrating masks at home to provide an extra boost of moisture. Look for masks with ingredients like hyaluronic acid, aloe vera, or glycerin.

Laser Treatments for Pigmentation:

Winter can be a good time for laser treatments targeting pigmentation issues. These treatments are often less effective when there is a lot of sun exposure, making winter an ideal season for them.

Microdermabrasion:

Microdermabrasion is a non-invasive exfoliation technique that can improve skin texture and tone by removing dead skin cells. It’s a good option for addressing dry and flaky skin.

LED Light Therapy:

LED light therapy can help stimulate collagen production and improve overall skin texture. It’s a non-invasive treatment that can be beneficial for various skin concerns.

Exfoliating Scrubs:

Use gentle exfoliating scrubs to remove dead skin cells and promote a smoother complexion. Be cautious not to over-exfoliate, as this can lead to irritation.

Hot Oil Massages:

Consider incorporating hot oil massages into your skincare routine. Oils like jojoba, argan, or coconut can provide deep hydration and nourishment to the skin.

Humidifier Use:

While not a traditional skincare treatment, using a humidifier in your living space can add moisture to the air, benefiting your skin.

Topical Hydration:

Invest in high-quality, hydrating skincare products. Look for moisturisers and serums with ingredients like hyaluronic acid, shea butter, and ceramides.

Remember that individual skin needs can vary, so it’s important to tailor your skincare routine to your specific concerns and skin type. Additionally, if you have any skin conditions or concerns, it’s advisable to consult with a dermatologist for personalised advice and treatment recommendations.

If you’d like to discuss opportunities at our school or learn more about the qualifications we provide, please contact us: +44 203 966 8690 or email at admission@beauty-school.co.uk

There are quite a few qualifications that beauty schools offer. Some of them are highly recognised by employers, brands and industry a lot more than others. The question is, how to know which ones are, and which ones you should choose?

Here at LSBM, we work with the world’s most recognised organisations. We work with them closely to ensure the highest standards of teaching are always maintained and in place. In this way, we are able to help our students become industry experts. This also ensures our school is well recognised for its standard by the employers and industry in general.

What organisations do we work with and which qualifications do we provide here at LSBM?

CIDESCO

CIDESCO, which stands for Comité International d’Esthétique et de Cosmétologie, is an international beauty therapy association. CIDESCO is renowned globally as the highest standard setter in the beauty and spa industry. It was founded in 1946 and has its headquarters in Zurich, Switzerland.

CIDESCO offers certification for beauty and spa therapists, ensuring that they meet the highest standards in terms of skills, knowledge, and professionalism. CIDESCO-accredited schools and training centres provide education and training in various beauty and spa therapy techniques, including skincare, makeup, body treatments, and spa therapies.

Obtaining a CIDESCO diploma is a prestigious achievement for beauty therapists and signifies a high level of competence and expertise in the field. CIDESCO-certified professionals are highly respected in the beauty and spa industry worldwide. To earn a CIDESCO diploma, candidates must undergo rigorous training and pass comprehensive examinations, demonstrating their proficiency in various beauty and spa treatments.

CIDESCO also organizes international beauty and spa congresses, events, and competitions, bringing together professionals from around the world to share knowledge, showcase innovations, and celebrate the advancements in the beauty and spa industry.

CIBTAC

CIBTAC stands for the Confederation of International Beauty Therapy and Cosmetology. Similar to CIDESCO, CIBTAC is an international awarding body that provides certifications in beauty and holistic therapies. It was established in 1977 and is recognized worldwide for its high standards in beauty therapy education and training.

CIBTAC offers a wide range of qualifications in beauty therapy, holistic therapies, and spa treatments. These qualifications are designed to equip students with the necessary skills and knowledge to pursue a successful career in the beauty and wellness industry.

CIBTAC qualifications are awarded to students who have successfully completed training programs at accredited CIBTAC centres. These centres adhere to strict educational standards, ensuring that students receive quality education and practical training in various beauty and spa treatments.

CIBTAC certifications cover a variety of beauty and wellness treatments, including skincare, makeup, body massage, reflexology, aromatherapy, and spa therapies. Professionals holding CIBTAC qualifications are recognized for their competence and expertise in the field of beauty therapy and holistic treatments.

VTCT

VTCT, which stands for Vocational Training Charitable Trust, is a leading international awarding organization that specializes in providing vocational and technical qualifications in a range of sectors. Established in 1962, VTCT offers qualifications in areas such as hairdressing, beauty therapy, complementary therapies, sports and active leisure, hospitality, and catering. Their certifications are designed to prepare individuals for careers in these industries, providing them with the necessary skills and knowledge to succeed in their chosen field.

VTCT works with approved colleges, training centres, and academies worldwide to deliver their qualifications. These educational institutions offer VTCT-certified courses, ensuring that students receive high-quality training and education. VTCT qualifications are recognized and respected globally, making them valuable credentials for individuals pursuing careers in beauty, wellness, hairdressing, and related fields.

VTCT qualifications cover a wide range of topics, including skincare, makeup, hairdressing, nail technology, spa therapies, fitness instruction, sports massage, and more. Whether someone is aspiring to become a beauty therapist, hairstylist, fitness instructor, or massage therapist, VTCT certifications provide a pathway to acquiring the necessary skills and expertise.

In conclusion, a high standard is very important to us, that’s why we chose the organisations to work with that are leading in the world, to make sure that the industry standard is always kept high and we provide the best and up-to-date education for our students.

If you’d like to discuss opportunities at our school or learn more about the qualifications we provide, please contact us: +44 203 966 8690 or email at admission@beauty-school.co.uk

At LSBM, we have multiple students graduating every year. Each of them chooses a path that’s most suited to them. Some choose to work in clinics and salons, and some open their own businesses. It is extremely nice to hear that choosing to work in Beauty and Aesthetics allows them to do what they love and gives them a great work-life balance.

We are always interested to speak to our graduates and learn what they decide to do after graduation.

We are excited to share a story about Natalia, who, after moving to the UK from Ukraine, successfully graduated from Level 2&3 Combined Facials and Skincare at LSBM, and then decided to carry on with her studies, choosing to study Level 4 Laser & IPL Treatments with us.

She graduated this year, holding VTCT Level 2 Facial Massage & Skincare, VTCT Level 3 Facial Electrotherapy, VTCT Level 3 Anatomy & Physiology, VTCT Level 4 Laser, IPL and Skin Rejuvenation qualifications under her belt.

We decided to ask her more questions about her journey and where she sees herself in the future.

Natalia

Why did you decide to study Level 2&3 Combined Facials and Skincare and Level 4 Laser & IPL Treatments?

I really love cosmetology – it’s my passion. I also wanted to know how our bodies and muscles work in more detail, that’s why I decided to study these courses.

Why did you choose LSBM and what did you think of your tutors?

My school is the best of the best. After reading a lot about it, I had no doubts about choosing LSBM.

I liked that the school was very supportive, everything was very accessible, you have a real team there:

My teacher Belgin (Level 2&3 Combined Facials and Skincare) provided so much support, she explained everything so clearly, and I turned to her more than once, if I didn’t understand something, she would stay to work with me after class.

I also completed the course with the teacher Ellie (Level 4 Laser & IPL Treatments) – she is one of the best teachers. She was very supportive.

Moreover, I felt the absolute support from the entire LSBM team. They’re like a family that helps you so much and gives you the knowledge to become the ultimate professional in your field. The administrator Sana was also very supportive and organised.

What are you doing now career-wise? And why did you choose this path?

I chose this path a long time ago. I am from Ukraine, Kiev where I had my own salon – Le Paradise Group, which was a very successful business. We worked with hardware cosmetology (which implies a set of physiotherapeutic methods, which is used in modern cosmetology). Hence, in London, I simply continued my passion for cosmetology. What I love the most is working with problematic skin, as I can see direct results on my clients.

Now I work as a self-employed professional. I keep developing in this area to become even better.

What’s the best part of your job?

The variety of work. I love that every day presents me with different challenges. This means that I have an opportunity to gain an understanding of the industry and develop my problem-solving and organizational skills.

Also in my job, I get to see the direct results of my efforts, which is incredibly rewarding. Witnessing the positive impact of my work on clients or customers is fulfilling. More importantly, I appreciate the work-life balance that my job offers. It allows me to pursue my passions outside of work and maintain a healthy lifestyle.

What are the difficulties of your job?

I wouldn’t say there are any difficulties, apart from when the client wants a very quick result when in cosmetology, sometimes, more time and regularity are needed.

How do you acquire clients for your business?

My clients mostly come by recommendations, but I also see social networks working really well.

What are your future business goals?

I have a dream of opening a beauty studio where every woman will find the right treatment for herself, whether that would be a massage or hardware cosmetology treatment. I want to provide the best service so all my clients are happy with the result because a woman who takes care of herself and goes to a cosmetologist becomes more confident in herself.

Thank you Natalia for sharing your story, we wish you all the best in the future and we can’t wait to see you making your dreams come true!

Visit Natalia’s Instagram page HERE and don’t forget to book a treatment with her!

Urban Retreat Relocation to Barbican

We are pleased to announce the relocation of Urban Retreat, the premier destination for beauty, hair, and wellness services, to its new address at 18-19 Long Ln, Barbican, London EC1A 9PL. We are delighted to welcome Urban Retreat as our esteemed neighbours.

Urban Retreat presents a luxurious sanctuary in the heart of London, providing a diverse range of treatments within an elegant and sophisticated environment. Their skilled professionals, committed to excellence, deliver top services using the finest products, ensuring each client leaves feeling revitalized and refreshed after their appointment.

UR wants to provide an ultimate relaxation oasis, hence it brings Flavour Cafe which will be conveniently located inside the salon. Everyone can indulge in a fresh selection of hot and cold beverages while getting pampered or just having a break.

Our students are welcome at Flavour Cafe, which is just one floor below the school! Enjoy breakfast before your day at school or lunch while on a break!

Discounts and Job Opportunities for LSBM Students

Following the above, LSBM is delighted to inform you that currently enrolled students can enjoy a generous 30% discount at Flavour Cafe, courtesy of our partnership with Urban Retreat.

Additionally, for students who demonstrate exceptional dedication and excel in their courses, Urban Retreat offers a unique opportunity to be interviewed for job positions within the team.

This collaboration provides a chance for students to gain hands-on experience immediately upon graduation, and become a part of a team of experts at one of the most prestigious salons in the UK. This is a great opportunity for all our students and we hope to see lots of you getting interviewed!

Rest assured our excellent tutors and office team will be here to help you and give you the best training possible, placing you at the forefront of this opportunity.

We are glad to see that some of our students have already secured their employment at this luxury salon and use their skills learnt at LSBM to provide the highest quality treatments and customer service!

To learn more about UR treatments, visit their website. See what they’re up to here.

If you have any questions – send us an email to marketing@beauty-school.co.uk 🙂

We can’t wait to see you at the Flavour Cafe and possibly – a part of UR team!

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